What I Learned at FoodBlogSouth

by Melissa on January 31, 2012

Oh, how I love the South. The people and the stories that come with the food is what I am really in love with.

Jennifer Cole, editor at Southern Living, said it best during her opening speech at FoodBlogSouth: “Southern food has a soul and a story.”

FoodBlogSouth was my very first blogging conference when I attended last January. I had such a great time and met so many wonderful people, I knew I had to go again this year.

So back to Birmingham I went, this time to Old Car Heaven – one very cool event facility.



What other event space includes old cars?



Instead of trying to summarize the conference – I barely has the chance to pull my camera out! I was having too much fun chatting with fellow bloggers and event sponsors (Quick shout-out to our Atlanta favorite: High Road Craft. Everyone, and I mean everyone was gushing about the ice cream at the conference)

Here are a few takeaways from FoodBlogSouth (I learned so much, I hope this helps/inspires/intrigues you too)

On Recipe Development:
– Be consistent with the style of your recipes.
– Use an encouraging and approachable voice. But also be authoritative and an expert.
– Use titles that are straightforward and practical for SEO purposes
– We were crazy lucky to learn from an accomplished chef & author.

On Monetizing Your Blog:

– Focus on your passion and eliminate the noise. What are your goals as a blogger?
– Produce quality content with clear & concise writing, photos and video.
– Build brand awareness and traffic by posting frequently (3 to 5 times/week)

On Marketing Your Brand:
– Brand = Value + Perception
– A brand is a promise.
– A tagline is as much for you as it is for your customers/readers. It will help you stay focused.

Additional Thoughts:
– The most talented people are also the friendliest and most humble.
– FoodBlogSouth consistently has some of the best conference food I’ve ever had, hands down.
– If giving presentations that include video, don’t rely on streaming from the internet. The internet will let you down 99% of the time.
– Vibram five finger shoes make for great ice breakers.






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{ 5 comments… read them below or add one }


1
Heather @ Better With Veggies
January 31, 2012 at 8:43 pm

It was great meeting you this weekend – so much fun meeting other Atlanta bloggers! I agree the conference food was fantastic, I hope my next one in May can live up to the high bar. :)

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2
Melissa
January 31, 2012 at 9:25 pm

It was great meeting you too! We really should get some Atlanta bloggers together for a meetup sometime :)

What conference are you going to in May?

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3
Averie @ Love Veggies and Yoga
January 31, 2012 at 9:17 pm

Thanks for an awesome recap and if I lived closer, sounds like this is one I should not miss…but…from CA, I enjoy the recap :)

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4
Helene
February 7, 2012 at 1:16 pm

Awww…you are so sweet!
It was really great meeting you too finally! I certainly hope we can attend more conferences together!

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5
Melissa
February 8, 2012 at 10:34 am

I hope so too! I think I will be going to BlogHer Food in Seattle this summer, will I see you there?

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